Atlas RFID Solutions, Inc., a company established in 2007, has rapidly become a global leader in the development and implementation of auto-ID and mobile-based systems. With an impressive track record of over 175 deployments across more than 50 countries on three continents, Atlas RFID bridges the gap between the capabilities of auto-ID technology and the commercial needs of efficiency-conscious enterprises.
The company’s flagship product, Jovix™, is a proprietary construction-focused asset management solution that leverages computer software, RFID, and GPS technology to optimize materials location and management. Notably, Jovix™ has been successfully deployed at industrial construction sites in various countries, including the United States, China, Thailand, Australia, Turkey, Malaysia, and Canada. In addition, Atlas RFID has developed customized RFID solutions for international clients, further expanding its global presence.
Atlas RFID also operates a retail business, reaching over 2,000 customers worldwide through its e-commerce platform. This diverse range of products and services has positioned the company as a key player in the auto-ID technology sector.
Robert Fuqua, the President and CEO of Atlas RFID Solutions, emphasized the company’s commitment to automating workflow processes across industries worldwide, thanks to their innovative use of technology. Robert’s extensive experience, including his years as an Officer and Ranger in the United States Army, has contributed to his leadership and management skills, making him a driving force behind the company’s achievements.
One of the remarkable aspects of Atlas RFID’s success is its ability to address the unique challenges posed by international deployments. To effectively target global markets, the company has developed specialized overseas marketing strategies. This involves extensive research into upcoming projects, market trends, and forecasting, allowing the company to engage with key stakeholders early in the planning process.
Moreover, Atlas RFID has tackled export-related challenges by adopting a proactive approach, deploying their own dedicated personnel on job sites. These experts have a deep understanding of Atlas RFID’s products, processes, and people, facilitating smoother communication between multiple parties, efficient project management, training, and project implementation. This approach has proven effective in mitigating common international export challenges.
An exemplary case of this approach is the partnership between Atlas RFID Solutions and North West Redwater, a significant project in the Canadian Oil Sands. As part of the project, Atlas RFID is deploying its Positive Material Location & Identification (PMLI) Program using auto-ID and mobile technology to enhance materials management. The goal is to keep the project on schedule and within budget by providing real-time information about material location, status, and availability.
Atlas RFID’s success has not gone unnoticed. In 2013, the company was recognized by the Hire Power Awards as a leading job creator in the state of Alabama. Atlas RFID’s remarkable job growth, driven by the creation of 34 net new positions, represented a 162% increase over the course of two years. The majority of these hires were client-facing roles in implementation and project management, in addition to marketing and business development.
Furthermore, Atlas RFID was ranked No. 203 on Deloitte’s Technology Fast 500™, a list of the 500 fastest-growing technology companies in North America. During this period, the company achieved an astounding 515% growth in its operations.
Atlas RFID has actively participated in numerous global industry conferences as experts in their field, expanding their reach to potential customers around the world. Notably, Robert Fuqua spoke at the White House’s Made in Rural America, Export, and International Investment Forum in 2014, highlighting the invaluable support they received from organizations like the Alabama International Trade Center.
Atlas RFID’s international involvement extends to trade development events organized by the Alabama Department of Commerce and its International Trade Division. By joining state trade missions to various countries, the company has successfully explored new markets and expanded its reach.
As a testament to their accomplishments, Atlas RFID Solutions, Inc. received the Governor of Alabama’s Trade Excellence Award in 2013. The company’s export revenues continue to rise, making it a prominent player in the global auto-ID technology sector. In 2014 alone, Atlas RFID expanded to several new export markets, solidifying its position in the industry.
Atlas RFID Solutions’ unwavering commitment to innovation, efficiency, and global expansion demonstrates the power of technology and determination in breaking down barriers and thriving in the international market.
