UK – In a noteworthy move, Coolicon Lighting, a celebrated British heritage lighting brand, has strategically navigated the complexities of global markets, emerging as a frontrunner in the export landscape. With a rich history spanning 90 years, Coolicon Lighting has not only sustained its legacy but has also been bestowed with the prestigious King’s Award for Enterprise 2023.
Coolicon Lighting’s commitment to traditional skills and techniques, handed down through generations, has positioned it as a leading supplier of wholesale lighting solutions to retailers and commercial projects worldwide. The brand’s handmade products, crafted to exacting standards in England, exude authenticity and originality.
Expanding its distributor reach to nine geographical territories, Coolicon Lighting has strategically aligned its stock holdings with local legislation in Europe, Asia, and the USA. The brand’s initial focus on the European market paved the way for its global footprint. By categorizing the global market into three segments—USA/North America, EU, and Asia—Coolicon Lighting has unlocked new chapters of growth and visibility.
Navigating the well-established premium lighting industry in Europe, Coolicon Lighting has successfully carved a niche by collaborating with forward-thinking distributors, retailers, and professionals. The brand’s emphasis on ethics, quality, and a 90-year heritage story has resonated in saturated markets, such as Scandinavia, Italy, Germany, and the Netherlands.
Recognizing the potential for sustainable growth through exports, Coolicon Lighting has prioritized international sales since re-establishing the brand in 2015. With 75% of its annual turnover attributed to export sales, the brand has diversified its market presence. Notably, Coolicon lamps, synonymous with industrial pendant task lighting, have made a triumphant entry into North America after strategic planning and product redesigns.
Coolicon Lighting envisions the next 90 years by fostering collaboration across the globe. Actively seeking distribution partners and retail brands who share their enthusiasm, the brand believes in the fruitful expansion of its global footprint by maintaining stable pricing and emphasizing high-skill and high-quality products. (GT)
