Globaltraded.com , Germany — BSH Hausgeräte GmbH evolved from Bosch and Siemens Hausgeräte GmbH to become one of the world’s leading home appliance manufacturers. Today, BSH boasts a staggering 15.9 billion euros in annual turnover, supported by 63,000 employees across 39 factories worldwide.
The BSH brands convey passion and are among the strongest on the home appliance market. The core brands if the company are Bosch, Siemens, Neff, Gaggenau, Local Heroes, Thermador, Constructa, etc. The brand portfolio allows BSH to offer a wide range of products for a variety of different customers and needs.
In the midst of a home appliance market crisis in the mid-1960s, Robert Bosch GmbH and Siemens AG joined forces on January 13, 1967, to establish Bosch and Siemens Hausgeräte GmbH (BSHG), aiming to enhance their competitiveness and tackle European market challenges. The collaboration marked a turning point, with BSHG becoming an independent entity by 1978, solidifying its presence with the inauguration of the central administration building in Munich Hochstraße.
The 1980s posed economic challenges, yet BSHG not only weathered the storm but expanded its market share, capitalizing on the insolvency of its major competitor, AEG. The acquisition of the NEFF brand, formerly under AEG, further enriched BSHG’s portfolio.
BSHG’s dominance in the domestic market empowered its global aspirations. Establishing sales subsidiaries and factories in burgeoning home appliance markets worldwide, the company ventured into America and Asia in 1994. Gaggenau, a renowned home appliance manufacturer, became part of BSHG’s German portfolio in 1995.
Approaching the new millennium, BSHG, rebranded as BSH, initiated modernization. A strategic realignment, encapsulated in the slogan BSH/NextLevel, aimed at consumer-centricity, regional development, and embracing digitalization. The company’s international footprint expanded, with a focus on Eastern Europe, North America, and the Arab world.
BSH’s brand portfolio, including Bosch, Siemens, NEFF, and Gaggenau, grew into a powerhouse, offering diverse products catering to various customer needs. The company’s commitment to quality and reliability stems from a legacy dating back to the first Bosch refrigerator in 1933 and Siemens dust suction pump in 1906.
Represented on all continents, BSH emerged from Germany but rapidly evolved into a global entity. European expansion began in the 1970s, leading to acquisitions like Balay in Spain (1988) and entry into Poland in 1990. The 1990s saw BSH’s foray into America and South America. In the Asia and Oceania region, BSH tapped into the Chinese market in 1994, marking the beginning of its expansion in the Pacific.
BSH’s robust presence extends to Africa and the Middle East, with subsidiaries in Morocco, South Africa, Israel, and the United Arab Emirates.
Founded as a joint venture in 1967, BSH became wholly owned by the Bosch Group in 2015. Over its 55-year history, BSH has grown into a global force, leaving an indelible mark on technological and social development. As the company looks ahead, its rich legacy serves as a foundation for continued innovation, shaping a future where BSH products continue to enhance the quality of life. (GT)