Globaltraded.com , Australia — In today’s competitive global market, few companies can boast of achieving remarkable growth in the export sector. 2GR Wagyu, one of the world’s leading producers of high-quality Wagyu beef, has defied the odds and stands as a shining example of success in the Australian Export Awards. With an ambitious vision to lead the global Wagyu industry, 2GR Wagyu has consistently delivered the best-in-market products to meet the ever-increasing international demand.
In the financial year 2022, 2GR Wagyu’s exports skyrocketed by 336%, constituting a remarkable 61% of the total sales. Notably, 50% of these sales were generated from new markets, a significant achievement amid the uncertainties of the global economy.
Adam Giles, CEO of Hancock Agriculture at 2GR Wagyu, described the past year as “spectacular” and credited it to the strategic groundwork laid over 18 months. Combined with excellence in offering a powerful and well-branded 2GR Wagyu range, the company achieved significant export success. Giles expressed gratitude to the dedicated staff and strong leadership from the board that made this success possible.
Underscoring the impressive performance was the growing exports to the UK, Europe, and the west coast of the United States. The organic growth in their herd and production capabilities will lead to additional export market activations, further solidifying their position as a leading Wagyu producer and exporter.
Established in 2016 by Gina Rinehart, Executive Chairman of Hancock Prospecting, 2GR Wagyu is renowned for raising its Wagyu cattle on large pristine paddocks across Queensland and northern NSW. The company not only produces high-quality beef but also provides employment to numerous individuals in regional Australia, fostering a diverse and inclusive working environment that prioritizes employee health and well-being.
The company ensures that its cattle are raised in healthy, stress-free conditions, and its properties are well-managed to minimize environmental impact.
To enhance the quality of their Wagyu beef, 2GR has adopted state-of-the-art selection techniques. DNA testing, genomics, and top-quality genetics play a crucial role in ensuring the finest Wagyu beef. Provenance is highly valued in their target markets, emphasizing the significance of monitoring heritage and bloodlines, which are closely watched and respected by buyers.
While 2GR Wagyu’s product remains in high demand, the company is vigilant in monitoring its key markets to safeguard against potential downturns and competition. Their focus on diversification ensures a strong and resilient position in the industry.
Adam Giles is particularly enthusiastic about expanding 2GR’s presence in Europe, awaiting favorable developments in the Australia-United Kingdom Free Trade Agreement (FTA) that would open up new opportunities. As the company continues to focus on growth in European, North American, and UK markets, Giles emphasizes the importance of these regions’ understanding of the quality and environmental standards maintained by 2GR Wagyu.
With its commitment to excellence, sustainability, and global expansion, 2GR Wagyu is undoubtedly at the forefront of the global Wagyu beef export industry. Their journey from paddock to plate is a testament to their dedication to producing high-quality Wagyu beef while positively impacting local communities and the environment. (ED)
